Only a Few Levers Really Matter

What’s the one thing you are focused on that has a quantifiable objective and timeframe?

Think at scale: Automate the process.

Measure what matters.

Communicate Masterfully and Make Excellent Decisions

Every decision is viewed through the lens of the consequences and their reversibility.

Move quickly, not recklessly.

Conduct post-mortems on decision making. The same mistake cannot happen twice.

Team Player

Celebrate wins and then immediately raise the bar.

Hold each other accountable. Earn trust and continuously work to keep it.

Push back against the reversion to the mean. We exist because we are outliers with extraordinary results.

Add Value

Leave everything better than how you found it.

Know fully and care deeply about Customer Lifetime Value. Adding value for the customer—profitably—is the only way to win.